Mobile App Revenues Still Trump Mobile Ad Revenues, According to Mary Meeker’s latest State of the Web report

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Mary Meeker of Kleiner Perkins Caufield & Byers, a storied Silicon Valley venture capital firm, has been writing an annual State of the Web report since 2001. Prior to joining KPCB in 2011, Meeker worked at Morgan Stanley from 1991 to 2010 and served as managing director and research analyst.

Within the internet, web, and mobile industries, her annual reports are widely read and cited. Her latest State of the Web 2014 was just released this week. Take the time to review the report – embedded below – or available as a PDF download here.

Given her research and knowledge of mobile trends, the report is required reading. Some highlights of the report include:

Mobile app revenue vs. mobile advertising is 68% of mobile monetization currently.

Mobile advertising is now 11% of total internet advertising spend – up 47% year over year.

25% of total web usage is mobile – up from 14% last year.

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