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App Marketing – Required Reading

If you’re trying to figure out the app ecosystem and how to market your iOS or Android apps, here are some recent articles that might give you some additional insight:

Five Essential Tips for App Marketing on Facebook (free eBook via Fiksu)

AppClover guest post: The 5 proven phases of app marketing research, part 1: Idea exploration, AppClover guest post: The 5 proven phases of app marketing research, part 2: Market validation, and AppClover guest post: The 5 proven phases of app marketing research, part 3: Revenue projection via the Trademob blog.

6 Cost-Effective Ways To Acquire More App Users via iMedia Connection

How to Lower Your App Development Costs by Chocolate Lab Apps

App Marketing Essential Series (Part 1) and App Marketing Essential Series (Part 2) by Appriqot, a company building a mobile advertising platform.

Posted by on Jun 18, 2013

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031 APPetite App Marketing podcast – Sam & Seth Coster, Butterscotch Shenanigans, interview

The 31st episode of the APPetite App Marketing podcast features an interview with Sam and Seth Coster, of Butterscotch Shenanigans, developers of the new game Quadropus Rampage available for iOS and Android.

Screen Shot 2013-06-14 at 4.58.55 PM

Click here to subscribe to the podcast in iTunes. Click here if you’d like to subscribe to the podcast via email.

You can click here if you’re interested in learning more about App Traffic Academy.

Do you have an interesting app marketing story or special insight into app-specific marketing? We’d love to interview you. Email us.

If you haven’t listened to the APPetite PR App Marketing podcast before, check out these earlier interviews:

Interview with Aron Aharonoff of GreatApps.com.

Interview with Molecube about their app marketing experiment.

Interview with Jeff Hughes, author of Android Apps Marketing, Secrets To Selling Your Android App.

Interview with Glenn Kiladis, GM of Free My Apps at Fiksu

Interview with Mark Grossnickle, CEO of Kihon Games

Interview with Nick Foster of Adrenaline Punch

Interview with Jacob Stevens, co-developer of Pizza Vs. Skeletons

Posted by on Jun 14, 2013

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030 APPetite App Marketing podcast – Trevor McKendrick interview, Salem Software LLC

The 30th episode of the APPetite App Marketing podcast features an interview with Trevor McKendrick of Salem Software LLC. Trevor discusses how he created a popular Spanish Language Bible app for iOS including determining a profitable app niche, hiring developers, and optimizing the app for discovery via the app store.

Screen Shot 2013-05-24 at 9.42.26 AM

Click here to subscribe to the podcast in iTunes. Click here if you’d like to subscribe to the podcast via email.

You can click here if you’re interested in learning more about App Traffic Academy.

Do you have an interesting app marketing story or special insight into app-specific marketing? We’d love to interview you. Email us.

If you haven’t listened to the APPetite PR App Marketing podcast before, check out these earlier interviews:

Interview with Aron Aharonoff of GreatApps.com.

Interview with Molecube about their app marketing experiment.

Interview with Jeff Hughes, author of Android Apps Marketing, Secrets To Selling Your Android App.

Interview with Glenn Kiladis, GM of Free My Apps at Fiksu

Interview with Mark Grossnickle, CEO of Kihon Games

Interview with Nick Foster of Adrenaline Punch

Interview with Jacob Stevens, co-developer of Pizza Vs. Skeletons

Posted by on May 24, 2013

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iPhone 4 Home Screen – Jeff Rutherford

Sometimes app developers plan and design their apps in relative isolation. We happen to think it’s important for app developers know what popular mobile apps people are using on a daily basis. That knowledge is not so that you will design a knock-off app, but you need to know what apps do people come back to over and over again – and what can you, as a developer, learn from those popular apps?

Is there a feature or design in Instagram or Evernote that you could incorporate into the game or utility app that you’re building? With that said, we’re going to have a regular APPetite feature where we showcase someone’s home screen so that you can see what apps people are using and loving on a daily basis.

photo

Camera – even thought I increasingly use Instagram to take photos, I often resort to the iOS camera to take a quick shot or video.

iOS Messages

Facebook

Good Todo – Everyone has their own productivity system and apps. I happen to like Mark Hurst’s Good ToDo web service and apps.

Tweetbot – Still the best Twitter app, hands down, in my opinion.

Google+ – I know the tech press loves to hate Google+. If all my friends/family would move from Facebook and Twitter, I’d happily use Google+ as my sole social network. Until then, I’m an active Google+ user in addition to Facebook and Twitter. I also really like how the G+ app on my phone automatically uploads any new photos that I take – unprompted. I have the ability to share those photos any way that I’d like via G+ – there’s no automatic sharing – just automatic uploading.

Kindle – I use Kindle, but I also use and love ReadMill for eBook reading. I’ll be moving ReadMill to my home screen very soon. If you use your phone for eBook reading, I strongly encourage you to check out ReadMill.

Calendar – I should get remove Calendar from my home screen. I never use it. I’m constantly on the search for a perfect calendar app. Currently, I use Fantastical.

Instapaper – Use it all the time. More on my iPad than my iPhone, but I’m an Instapaper junkie.

Photos – I should delete this from my home screen. I never use it. If I want to look at photos, I either open the Camera and check my photos that way, or I use Instagram.

Shine – Another app I should delete. I never use it, but I don’t really use any weather apps. I’m always the last person to know about impending storms or bad weather.

Maps – this one I should really delete. I use Google Maps for everything map related. I’ve even started using Google Maps in my car instead of my Garmin.

Clock – use the timer every day.

Newsstand – Another that I could readily move off my home screen. I rarely use it.

App Store – I could probably move this to page 2 vs. the home screen.

Voice memos – yet another that I could move.

What’s missing? I need to add Evernote and Apple’s Podcasts app to my home screen. I use them a lot.

Posted by on May 14, 2013

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Blog, Home screens

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029 APPetite App Marketing podcast – Josh Frank interview, Collage Shaper

The 29th episode of the APPetite App Marketing podcast features an interview with Josh Frank, of Yunk Apps, the creator of a new photo app, Collage Shaper.

Collage

Click here to subscribe to the podcast in iTunes. Click here if you’d like to subscribe to the podcast via email.

You can click here if you’re interested in learning more about App Traffic Academy.

Do you have an interesting app marketing story or special insight into app-specific marketing? We’d love to interview you. Email us.

If you haven’t listened to the APPetite PR App Marketing podcast before, check out these earlier interviews:

Interview with Aron Aharonoff of GreatApps.com.

Interview with Molecube about their app marketing experiment.

Interview with Jeff Hughes, author of Android Apps Marketing, Secrets To Selling Your Android App.

Interview with Glenn Kiladis, GM of Free My Apps at Fiksu

Interview with Mark Grossnickle, CEO of Kihon Games

Interview with Nick Foster of Adrenaline Punch

Interview with Jacob Stevens, co-developer of Pizza Vs. Skeletons

Posted by on May 10, 2013

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028 APPetite App Marketing podcast – Christopher Haag, Hamster Chase, developer

Download:

The 28th episode of the APPetite App Marketing podcast features an interview with Christopher Haag, developer of Hamster Chase, a fun game available for iOS and Android. Haag discusses how he got 10,000 downloads in 8 days following the release of Hamster Chase.

Click here to play on the iPad or iPhone. Click here to download the Mp3 file.

Click here to subscribe to the podcast in iTunes. Click here if you’d like to subscribe to the podcast via email.

Do you have an interesting app marketing story or special insight into app-specific marketing? We’d love to interview you. Email us.

If you haven’t listened to the APPetite PR App Marketing podcast before, check out these earlier interviews:

Interview with Aron Aharonoff of GreatApps.com.

Interview with Molecube about their app marketing experiment.

Interview with Jeff Hughes, author of Android Apps Marketing, Secrets To Selling Your Android App.

Interview with Glenn Kiladis, GM of Free My Apps at Fiksu

Interview with Mark Grossnickle, CEO of Kihon Games

Interview with Nick Foster of Adrenaline Punch

Interview with Jacob Stevens, co-developer of Pizza Vs. Skeletons

Posted by on Apr 25, 2013

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