Buzzfeed recently wrote an in-depth profile of Deborah Liu, the Facebook executive responsible for Facebook App Install Ads.
App marketing insight:
Facebook App Install Ads have generated 245 million app installs (that number has surely grown since the article was published on February 12).
Facebook’s gargantuan user base and mobile traffic is one of the company’s key differentiators for app install ads vs. competitors.
Facebook now has an ad unit for developers to “re-engage” with a user after they’ve installed an app.
Facebook is currently testing displaying ads in other apps.