A recent Boston Business Journal article charts the continued growth of Fiksu, one of the leading app marketing companies.
Boston-based Fiksu, which offers technologies for marketing mobile apps, expects to add about 100 employees over the next year — and half of the new hires could be in Boston, founder and CEO Micah Adler said in an interview.
The growth comes as interest in releasing mobile apps — including among major brands — continues to swell, and as app makers flock to Facebook’s mobile offerings as a venue for advertising their apps.
In June, Fiksu moved from a 13,000-square-foot office on Arch Street to a 26,000-square-foot space at 31 St. James Avenue in the Back Bay. The move was made to accommodate the growth of the company’s staff — Fiksu now employs 150 in Boston — as well as future hiring, Adler said.
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